Wix and Squarespace are the two most popular website-building and hosting platforms. Both platforms allow users to create impressive websites using pre-built templates and drag-and-drop elements.

But you've to choose one of them. So, let's read this guide to discover key differences between Wix and Squarespace and make an informed decision.

#1 Wix Vs. Squarespace Pricing

Wix offers a free plan, whereas Squarespace comes with a limited-period free trial. Using Wix's free plan, you can try out the platform and create a free website to see how it works. However, the platform is ad-supported, and it doesn't offer eCommerce with a free plan.

Unlike premium Wix plans, the free plan doesn't come with unlimited bandwidth. A limited number of users can access your site. Wix free plan is not ideal for professional users who want to create a feature-rich website. It’s important to note that Wix's monthly plan is cheaper than Squarespace.

#2 Templates

Wix comes with 800+ templates, whereas Squarespace has around 155 templates. When it comes to the quality of templates, Squarespace templates are considered more impressive than Wix in the aesthetics department. The sheer volume of Wix templates means you’re sure to find something professional as per your needs.

When it comes to adding video backgrounds, Squarespace lets you create it using an embedded video or upload it from your device. With Wix, you can upload a video, choose from a royalty-free video library, or get a video from Shutterstock. Both platforms let you browse a selection of stock images for your website directly from both platforms.

#3 E-commerce Functionality

Wix offers a robust set of e-commerce features, including inventory management, secure payment gateways, customizable product pages, and shipping options. The platform also offers an App Market, allowing users to integrate additional e-commerce tools, such as marketing automation, customer reviews, and abandoned cart recovery.

Squarespace has made significant improvements to its e-commerce functionality. It offers a user-friendly interface for setting up online stores, with features like inventory tracking, multiple payment methods (including Apple Pay and PayPal), and abandoned cart recovery. Squarespace's templates are designed with e-commerce in mind, ensuring an appealing and seamless shopping experience for customers. 

Both platforms allow users to manage orders, track sales, and customize the look and feel of their online stores. The choice between Wix and Squarespace ultimately depends on the specific requirements and preferences of the business, as well as the scale and complexity of the e-commerce operations they plan to undertake.

#4 SEO Tools

SEO is critical for any website. It helps drive traffic to your website and increases search engine ranking. Wix comes with an in-built SEO Wiz feature, providing you with full control over SEO elements like meta tags, custom URLs, etc. You can access Google Analytics only with paid plans. 

Similarly, Squarespace also lets you control meta titles, descriptions, and custom URLs. You can access Google Analytics with all plans, but some older Squarespace templates can be a hassle as they don’t let users customize their page titles.

Hopefully, you find this guide useful in making the right selection between Wix and Squarespace.