Google wants to work in a way that reflects real human behavior. So, the search engine giant has made huge changes to its algorithm, making usability and UX design two of the top-ranking factors.

So, if you want to rank your online business in top positions on search engines, you need to improve your UX design first. To maintain a good user experience, follow the below seven UX principles to boost your SEO ranking:

1) Improve Web Page Loading Speed

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One of the most important elements of UX design is a website or webpage loading speed. It’s one of the key elements of award-winning websites. These days, people lack patience because of overpacked lifestyles. So, they prefer fast websites for their requirements. If your website takes time to open up, customers will switch to the competitor's site.

So, try to improve the page load speed. Minor improvements in speed can improve your bounce rates surprisingly.

2) Use Catchy Headings

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Headings provide a route map for the users as they read your content. It’s also good for SEO. So, use appropriate headings to make search engines and web users understand your material. They also build a rational hierarchy and arrange emotions.

3) Add Impressive & Relevant Visuals

Visuals are essential components of the website. If someone browses your site and sees lengthy chunks of texts, they lose interest right away. So, engage them to go through your website content, upload custom graphics or images.

You can make your website interesting by thoughtfully adding visuals, including videos, photos, and infographics. In addition, visuals even provide the vital information that visitors miss while scrolling the written content.

4) Write Actionable Meta Tags

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Meta description represents your website. It is something that makes customers click your website link. Also, it helps to index the website by offering an early phrase. Therefore, make compelling meta descriptions. The limit for meta description is 160 characters. So, you have to make sure every word in the description counts. Moreover, try to provide the purpose of the webpage in that one and half sentences.

5) Create Search-Friendly URLs

The well-crafted URLs provide viewers and search engines the best user experience. They make visitors understand the destination page. URLs can contain phrases and keywords similar to meta tags, enabling search engines to pick your website for relevant terms. Create an optimized URL structure highlighting the nature of your page to put the visitor's mind at ease.

Keep URLs simple, relevant, and compelling to make users and search engines understand them. By viewing the URL only, a visitor should get an idea of the page. To create the authoritative listing, use search-engine friendly permalink structures. This increases the chances of getting your webpage clicked.

6) Pay Attention to White Space

Incorporate white or empty space between the elements to ensure the uncramped website. Create a clean website that represents your message correctly. So, place the website content such as images wisely. It’s one of the most important web design trends you need to follow. 

7) Internal Linking

One of the basic SEO fundamentals to influence visitors' dwell time on the webpage is internal linking. While linking internally, guide the audience to additional web pages on relevant topics. Internal links engage your audience on the webpage. In addition, they recommend your audience to informative pages for their knowledge expansion on a subject they want to learn.

While internal linking, choose the relevant anchor text. It is the text that contains the link. It helps search engines and users understand the context of the internal link.

Final Thoughts

Use general UX principles to attract users. Then, while combining them to an effective SEO strategy, count your site to have better rankings. In addition, it is essential to consider the user's perspective while designing your site.