People want to experience the product or service before they buy it. So, if you can offer this experience, you can expect a higher conversion rate. How? Enters sales demos. 

Sales demos help present your product or service's capabilities, features, and value to your prospective customers. With these demos, you can engage your potential customers and drive a higher chance of conversions.

Because of its benefits, using sales demos has become common among marketers. So, how do you stand out in the crowd? 

By customizing your sales demo.

A recent study shows that customizing and optimizing your sales demo to your prospects can drive 35% increased conversions compared to generic demos. 

What do you mean by customizing your sales demo?

Customizing your sales demo means tailoring your product's or service's presentation to your target audience's specific needs or pain points. It involves adapting the content and format of demos to resonate with your prospects' unique requirements as well as the industry context. 

With customized sales demos, you demonstrate how your offerings can address specific needs and challenges faced by potential customers. That's why customized sales demos have a higher chance of capturing prospects' interest and closing the deal successfully.

How to Customize Your Sales Demo

The key is to ensure that you're not just pitching features but also showing off how those features will work for them.

• Understand your audience: Know your customers so that you can create demos that relate to them and excite them. So, discover their needs, preferences, and pain points. If you create a campaign that doesn't relate to your audience, then it won't bring you the expected results.

• Highlight benefits: People don’t care about features; they want to know the benefits and results. So, instead of pitching features, tell them how your offerings are going to benefit them. Give them lots of success stories and examples to show how your products or services can solve their problems.

• Keep it short and concise: Don’t overload your prospects with information. Too much or unnecessary information can distract them and make them feel overwhelmed. So, keep your presentations short and precise. Also, maintain a clear and logical flow throughout the demo.

• Use visuals: Images speak and capture more than text. Studies have also shown that vision accounts for 80% of everything we learn. So, make your sales demo attention-grabbing and memorable using visuals appropriately. Use high-quality images, charts, and graphs to illustrate the benefits of your products or services. Make sure your visuals resonate with your audience and the message you want to convey and infuse your brand personality. Also, avoid overly complex visuals to keep them from distracting your audience. 

With all this, you’ll be able to customize and optimize your sales demos that truly connect with your audience. When these demos relate to the audience, they see it as a solution, and this often leads to conversions. In this way, customized sales demos can help increase your conversion rate significantly. So, start today!