Designers use kinetic typography to catch users' attention through interactive text. The wonderful effects create an everlasting impression on users and a positive outlook. So, here's everything about kinetic typography and its top use cases.

What is Kinetic Typography?

Kinetic or motion typography is a unique way to catch users' attention. The text's movements, colours, and styles look very appealing, making the viewer read the whole text.
Moreover, you can add several advanced elements to create a very loud and clear message that  increases user engagement. This flexible presentation of text through animation has become important. It can be used as videos, plain interactive text in web designing, or other platforms.

Benefits of Kinetic Typography

Kinetic typography can be used at various places to create trailers, short videos and website content. They have significant usage in websites as they help the users to pay attention to what's important. As a result, website design trends are witnessing its use very immensely. 

Some of its benefits are:

Creates Memorable Content

The kinetic typography featuring messages makes the information more memorable than something static. People tend to view and read attractive text that is far more immersive than normal text. Therefore, its use may increase your engagement, sales and reach.

Helps to Build Brand Identity

Another advantage of kinetic typography is it helps to build brand awareness. For example, it helps to spread the word in a more fancy manner, which further becomes a topic for discussion. This helps to create strong brand awareness.

Escalates the Aesthetics

Some eye-popping web design stats focus on how important website design is. Similarly, kinetic typography significantly elevates the aesthetics of any website. Apart from presenting important information, it makes your platform more interesting, appealing and reliable.

Uses Cases of Kinetic Typography

Here are some use cases:

Google

Google uses kinetic typography in marketing and spreading useful information about Google Home products. The typography is minimalistic, straightforward and very easygoing. It focuses on the main product and slightly introduces features through kinetic typography. Minimalism and web design are trending on many platforms and this video is a perfect example of it.

Headspace

Headspace is a popular platform that helps us to relax, sleep and achieve great mental health. They have beautiful wordplay, which lets you read each message and stay in the flow. In addition, the unique typography holds users for a long duration.

 Be Water, My Friend

This video has great advanced-level kinetic typography. It mixes the story of an interview performed soon before Bruce Lee's untimely death with the amazing message. The highly kinetic typography using colours, audio and story makes it one of the most loved videos. The highly immersive video is successful with kinetic typography.

Final Words

It's an interesting fact that visual assets are the single biggest content contributor. The trends are evolving and  kinetic typography is the latest web design trend, as it is immersive, bold, and eye-catching. It can be as simple or as bold as you want. Moreover, these animation styles can be used in multiple styles on various platforms. So, study and implement it today to notice the effects.