Did you know one in four visitors abandons a website that takes more than four seconds to load? And, just 1-second delay can reduce customer satisfaction by 16%!

You might have designed a user-friendly website with informative content. But, despite being impressive and optimized, you may be wondering why my SEO is not improving? The answer could be the slow page speed.

Source

Irrespective of any website, page speed is essential for any platform. Slow loading speed is as frustrating as sitting in a restaurant waiting for your food. You will be surprised to know how critical page speed is for your online website.

Let's have a look!

Google has updated its Terms for Mobile Users.

According to the latest UX principles of SEO, page speed is a significant factor. Earlier this year, Google announced the mobile website and page load speed as essential for SEO. Due to the growth in mobile searches, the plan is to make mobile speed optimization a priority.

Google is working toward an eventual full rollout of mobile-first indexing. The 2 seconds is the average speed for page loading. So, if you want the attention of mobile users, optimize the speed of your website for mobile now.

Page Load Speed Affects Your SEO

Websites with fast loading speed invite more organic traffic, sharing, and upscale your website's ranking in search engines. But it only means success in simple words. For example, a one-second delay costs Amazon 1.6 Billion in sales. So, page speed is a vital aspect of any website.

Affects Your Conversion Rates

The page speed drastically affects the conversion rates. The conversion rate of your website is calculated out of total visitors, how many went to the final step of the website. It can be a "BUY NOW" option for some websites.

Source

The page loading speed significantly increases the conversion rate. According to a study, pages that load in 2.4 seconds had a 1.9% conversion rate. In contrast, a delayed page speed had a meager conversion rate.

Impressive User Experience

A fast-loading website with quick pages, links, categories, and payment gateways will create a lasting impression. And the first impression is the last. A speedy website with quick navigation is considered more reliable. It will help you in building trust and more audience.

The Audience is Demanding Quick Action

With a busy lifestyle, the audience is very impatient. You will be surprised to know 53% of mobile website visitors will leave if a webpage doesn't load within three seconds. With so many Internets of Things around, accessibility, speed, and handy gadgets are in everyone's hands. So, fast page loading is necessary to fulfill customers' demands.

Influence Bounce Rate

Bounce rate is the percentage of visitors who leave a web page without action. The actions can be clicking on a link, filling out a form, or purchasing. One of the factors which increases bounce rate is low page speed.

Page speed is directly proportional to the bounce rate for page load time. For example, at a page speed of 1 second, the bounce rate is 7%. So, for a page speed of 8 seconds, it's shooting at 59%. So, to lower your website bounce rate, you have to optimize website speed.

Conclusion

Now you're well aware of how vital page speed is to your website. So hire website optimization professionals or try online platforms to learn UI/UX design. This will optimize your website for all desktop and mobile users.

After optimizing and designing a UX-friendly website with good page speed, you will notice the results. It will bring lots of organic traffic and boost your endeavor. So, good luck and make your website robust with all the updates.